Targeted Advertising

The choice of the right communication strategy and the right visual and textual content, if optimally contextualized, make the huge difference between those who seek visibility “just to appear” and those who want to “emerge and get results”.

The tourism sector has been brought to its knees by this profound crisis caused by COVID-19 and many are wondering how to start over. Probably you too, who have your own business, are wondering. There are many ideas that will be exploited for this but, above each of them, the advertising channel “stands”.

Communication in business is fundamental (as we all know well) but, in cases like this, “ad hoc” communication could make all the difference in the world. Every company should, at this moment, first of all inform well. In addition to the information regarding your business and the benefits that could be gained from the purchase of your product and services, people want to know what is the real current situation in the place where you are, if your company will take precautionary measures for the contagion, if you can take advantage of additional services and what, etc …

Here an effective communication made “art” becomes essential and, despite the fact that the web now offers many easy-to-use platforms on which to advertise even on your own like Google, Instagram, Facebook, etc …, it is essential to make a difference … above all spending very little.

How to make a difference? We will help you! After listening to your needs and assessing the potential of the market in the sector in which you operate, we will design and develop the perfect advertising for your business thus helping you to communicate in the right way to reach those who will soon become your new customers.

Digital Advertising

Digital Advertising

Great advertising platforms are definitely Google and Facebook (for example) which offer simple and self-service tools to plan and manage campaigns on targeted audience.
This is certainly very positive and tempting, however their potential is not often fully exploited.
Here is the need to rely on industry experts,
that guide an effective operation to achieve results aimed at achieving the set goal, that is to make effective communication impact the best profiles who can almost certainly turn into paying customers for their products or services offered.
An effective advertising campaign is basically built on three solid foundations: precise targeting, effective communication and the right choice of the best platforms and means of communication that will be used (television, print, web, radio, etc …), for each case specific.
What we deal with is the communication for digital advertising that mainly exploits the web: websites, apps and social networks.
First of all, we will study your products or services well to understand their use, the advantages that those who want to use them and your final goal will have. Then we will do a research to better understand how and where to position them. In the end we will create the right contents for an incisive communication that emphasizes the advantages and that reaches directly only to those who can actually have a real interest.
Contact us if you want to start an advertising campaign also on the main channels such as Google Ads or Facebook Ads

Great advertising platforms are definitely Google and Facebook (for example) which offer simple and self-service tools to plan and manage campaigns on targeted audience.
This is certainly very positive and tempting, however their potential is not often fully exploited.
Here is the need to rely on industry experts,
that guide an effective operation to achieve results aimed at achieving the set goal, that is to make effective communication impact the best profiles who can almost certainly turn into paying customers for their products or services offered.
An effective advertising campaign is basically built on three solid foundations: precise targeting, effective communication and the right choice of the best platforms and means of communication that will be used (television, print, web, radio, etc …), for each case specific.
What we deal with is the communication for digital advertising that mainly exploits the web: websites, apps and social networks.
First of all, we will study your products or services well to understand their use, the advantages that those who want to use them and your final goal will have. Then we will do a research to better understand how and where to position them. In the end we will create the right contents for an incisive communication that emphasizes the advantages and that reaches directly only to those who can actually have a real interest.
Contact us if you want to start an advertising campaign also on the main channels such as Google Ads or Facebook Ads

Glossary of marketing…
LEAD GENERATION

By lead generation we mean a set of marketing actions aimed at acquiring and generating a list of contacts really interested in the activities carried out by your company.
This business model connects customers who have a concrete interest in the products and services offered by your company that have the goal of getting in touch: they will spontaneously leave their data to be contacted or to obtain benefits (discounts and dedicated offers) and specific communications.

FACEBOOK ADS

How much information do we have on our Facebook profile?
Date of birth, marital status, interests, tastes, preferences, travels, friendships …
This is the information that Facebook ADS uses to reach niches of users that are difficult to reach with other advertising systems.
Of course, a Facebook campaign is not effective if the company Facebook page is not optimized and well cared for. All information must be accurate, in the right place and easy to understand.
How much does it cost to advertise on Facebook?
CPM (cost per 1000 impressions): you pay every time people see your ad, whether it comes or isn’t clicked.
CPC (cost per click): you will be charged every time someone clicks on your ad.
Of course, the ad will only be shown to people who have an effective interest in your company / product.

GOOGLE ADS

The easiest and fastest way to appear in the first search results on a search engine is to advertise with Google Ads, buying keywords and ads on Google. How does advertising on Google Ads work?
You choose keywords to buy, carrying out a careful market analysis first.
The campaign is targeted by choosing a targeted audience (interests, age and gender), in defined geographical areas.
Promotion times are chosen, which are fully customizable.
A good advertising campaign allows you to get the maximum result by avoiding wasting time and especially money as the effectiveness of a Google ad is precisely to reach only the public that interests us and is interested in your product.

How much does it cost to advertise with Google Ads?
The advantage of advertising with PPC (pay-per-click) is that there is no fixed cost, you only pay for the real clicks received. The amount of the investment is decided before the campaign and is at the customer’s complete discretion.
Another advantage? These PPC campaigns can be activated and stopped when you prefer, without constraints!

EMAIL MARKETING

Email marketing is the most direct way of marketing with your audience.
Newsletter and DEM must be distinguished.
Users really like to receive newsletters with dedicated offers, product usage tips, previews on new products etc. This is an operation that is carried out after we have a personalized mailing list, which has been created over time. It is the best tool to keep up the interest of a potential customer who already knows us or to retain even more who has been our customer.
The newsletter is a communication sent periodically.
By DEM, however, we mainly mean an advertising campaign aimed at obtaining a conversion, a concrete action, which can be the purchase of a product or the booking of a service.

We work to help you achieve industry leadership:
are you ready to start?

Glossario di marketing…
LEAD GENERATION

By lead generation we mean a set of marketing actions aimed at acquiring and generating a list of contacts really interested in the activities carried out by your company.
This business model connects customers who have a concrete interest in the products and services offered by your company that have the goal of getting in touch: they will spontaneously leave their data to be contacted or to obtain benefits (discounts and dedicated offers) and specific communications.

FACEBOOK ADS

How much information do we have on our Facebook profile?
Date of birth, marital status, interests, tastes, preferences, travels, friendships …
This is the information that Facebook ADS uses to reach niches of users that are difficult to reach with other advertising systems.
Of course, a Facebook campaign is not effective if the company Facebook page is not optimized and well cared for. All information must be accurate, in the right place and easy to understand.
How much does it cost to advertise on Facebook?
CPM (cost per 1000 impressions): you pay every time people see your ad, whether it comes or isn’t clicked.
CPC (cost per click): you will be charged every time someone clicks on your ad.
Of course, the ad will only be shown to people who have an effective interest in your company / product.

GOOGLE ADS

The easiest and fastest way to appear in the first search results on a search engine is to advertise with Google Ads, buying keywords and ads on Google. How does advertising on Google Ads work?
You choose keywords to buy, carrying out a careful market analysis first.
The campaign is targeted by choosing a targeted audience (interests, age and gender), in defined geographical areas.
Promotion times are chosen, which are fully customizable.
A good advertising campaign allows you to get the maximum result by avoiding wasting time and especially money as the effectiveness of a Google ad is precisely to reach only the public that interests us and is interested in your product.

How much does it cost to advertise with Google Ads?
The advantage of advertising with PPC (pay-per-click) is that there is no fixed cost, you only pay for the real clicks received. The amount of the investment is decided before the campaign and is at the customer’s complete discretion.
Another advantage? These PPC campaigns can be activated and stopped when you prefer, without constraints!

EMAIL MARKETING

Email marketing is the most direct way of marketing with your audience.
Newsletter and DEM must be distinguished.
Users really like to receive newsletters with dedicated offers, product usage tips, previews on new products etc. This is an operation that is carried out after we have a personalized mailing list, which has been created over time. It is the best tool to keep up the interest of a potential customer who already knows us or to retain even more who has been our customer.
The newsletter is a communication sent periodically.
By DEM, however, we mainly mean an advertising campaign aimed at obtaining a conversion, a concrete action, which can be the purchase of a product or the booking of a service.

CONTACT US

Phone: (+39)366.15.32.161

e-mail: info@bellagioagency.com

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e-mail: info@bellagioagency.com

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